Quit for COVID

Last updated 1 June 2020

This page contains resources and information for professionals who are supporting smokers to #QuitforCovid.

If you are a smoker wanting to quit, the Today is the Day website has information and support. For specialist advice on quitting see QuitCast with our #QuitforCovid advisers Maggie and Louise. They also run a Twitter Quit Clinic. Tweet your questions using the hashtag #QuitforCovid or email quit@todayistheday.co.uk

COVID-19 and smoking

COVID-19 is a respiratory infection which can cause life threatening systemic inflammation and pulmonary and cardiovascular complications.

Public Health England guidance states that: “On the available evidence, we advise:

  • if you smoke, you generally have an increased risk of contracting respiratory infection and of more severe symptoms once infected. COVID-19 symptoms may, therefore, be more severe if you smoke.
  • stopping smoking will bring immediate benefits to your health, including if you have an existing smoking-related disease. This is particularly important for both you and for our NHS at a time of intense pressure on the health service.”

The evidence is clear that:

This is significant health information, which smokers have a right to know, and they need to be supported to take steps to quit or abstain from smoking. See our FAQs for more information on COVID-19 and smoking.

Supporting the Quit for COVID campaign

As healthcare professionals there has never been a more important time to support smokers to quit:

  • to improve their health and wellbeing and help them stay out of hospital 
  • to potentially reduce the risk of poor outcomes if they are treated in hospital for COVID-19
  • to protect others from secondhand smoke exposure in the home.

The evidence shows that COVID-19 is increasing smokers’ desire to quit. You have a key role to play in helping them take the next step and make a quit attempt, using the most effective methods to increase their chances of success.

The communications toolkit developed by ASH, Breathe 2025, Fresh and partners is designed to help you. Email quit@todayistheday.co.uk for the Quit for COVID communications toolkit with key messages, template press releases and content suggestions.

You can use the Quit for COVID messages to help promote your local stop smoking support and ensure smokers are aware of the options available to them. Use the hashtag #QuitForCovid on Twitter and promote information about local support through Facebook pages to reach smokers and other local healthcare professionals.

Campaign resources

Social media pack: includes suggested tweets & Facebook posts
Developed by Breathe 2025 and Magpie in collaboration with SFAC partners

Downloadable social media assets
Case studies

See how local authorities are adapting their stop smoking services to continue providing specialist support for smokers.

Article 5.3 guidance: responding to the tobacco industry in the light of COVID-19

Big Tobacco is using the COVID-19 outbreak to try and engage public authorities and promote itself as a socially responsible industry.

Under Article 5.3 of the WHO Framework Convention on Tobacco Control (FCTC) public authorities are required to protect public health policies with respect to tobacco from commercial and other vested interests of the tobacco industry.

ASH has developed guidance to advise public bodies on how best to respond to approaches and offers from the tobacco industry during the COVID-19 outbreak.

Useful links

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